As seen in
VOGUETHE STORY BEHIND MAX & MOU
a little love, a lasting legacy
What began as a search for the perfect dog tag became something much more meaningful — a brand inspired by love, thoughtful details, and the dogs who change our lives forever.
NICE TO MEET YOU
the heart behind the brand
Hi, I’m Celia — the founder of Max & Mou Tags.
By day, I’m a doctor. But outside of work, I’ve always loved being creative, especially when it comes to my dogs.
In 2022, I started Max & Mou with a simple idea: to create beautiful, personalized dog tags for my own dogs, Max and Mou. I wanted something that felt just as special and unique as they were — something thoughtfully designed, with a little personality in every detail.
What started as a small creative project slowly grew into something much more meaningful.
FOREVER IN OUR HEARTS
for Mou, always ♡
On February 17th, 2024, we unexpectedly lost our beloved Mou.
Mou was so much more than a dog. He was family, a source of unconditional love, and an irreplaceable part of our lives.
Although learning to live without him is an ongoing journey, his memory continues to inspire everything behind Max & Mou.
And even in the midst of grief, life brought us a little unexpected joy: Elliott, Mou’s little nephew.
Max & Mou will always carry his name, his memory, and the love that started it all.
MORE THAN JUST A TAG
made for them, loved by you
Today, Max & Mou is a celebration of the bond we share with our dogs, the little moments that become precious memories, and the love that stays with us forever.
Because they’re never just pets. They’re family.
A LITTLE EVERYDAY LUXURY
something special for your best friend
Thoughtfully designed pieces to celebrate their personality and the love you share.
